CANVAS RETAIL

YOUR BRAND

IS OUR

WORKMANSHIP.

Canvas is a full-service, omnichannel retail firm built to do good work with our clients and retailers.

Our Purpose.

Canvas simplifies the process for brands and retailers to bring great products to customers.

We deliver meaningful results through process, relationship, data, and execution.

Our
Work.

We tailor our work to meet today’s retail demands, guiding you through each step with data-driven tools and processes rooted in hands-on omnichannel experience.

Our approach ensures long-term, measurable success by leveraging the right skills, data, and focus at every stage.

Our team is intricately woven with your success. We come alongside you at every step of the retail journey, dedicated to growing your business as our own. Your account manager will ensure alignment and shared goals from the start, bringing expertise in strategy development and execution with your retailers.

We work seamlessly together toward your success.
“We’re all working together. That’s the secret.”

— Sam Walton
"Plans are nothing; planning is everything."

— Dwight D. Eisenhower
Our team is dedicated to preparing your brand for success. We take a proactive, focused approach, using our framework to develop a solid, multi-channel, multi-retailer, and multi-category go-to-market strategy.
We've all been asked, "What insights led to that conclusion?" Instead of relying on gut instinct or overwhelming you with data, our team delivers the key insights and thought leadership that matter for your brand.

Using industry intelligence, we craft a compelling selling story to best communicate your brand’s purpose.
"Insight without action is a daydream. Action without insight is a nightmare."

— Japanese proverb
You’ve secured strong placement with a solid strategy—now what? Our dedicated analysts ensure you're prepared across the supply chain. We provide the insights, tools, and data needed for informed decisions on forecasting, supply, and inventory management .

We also manage daily communication with your retailers to stay aligned with their needs, keeping you in stock and maintaining your placement both in stores and online for the long run.
“I’ll give you one point for saying it, and nine points for doing it.”

– Greg Foran
Ecommerce is here to stay. Without a multi-channel strategy centered on e-commerce, long-term success is at risk. Our team will help you excel with a multi-channel approach, ensuring your brand stands out at your #1 store — your retailer’s website.

Our E-Commerce services include:

Content & PDP Supervision – we’ll ensure your #1 marketing vehicle, your PDP, is best in class with content and reviews to ensure the best conversion and SEO results.

Full Account & Supply Chain Management for 1P – We offer full services for items in our retailer’s FCs, maximizing your business in their fastest-growing channels, ensuring stock availability, and providing insights to unlock additional sales opportunities.

Marketplace Management – We will manage your marketplace, including inventory feeds, media spend, data analysis, and retailer promotions, ensuring visibility across all business channels.
"The only way to win is to learn faster than anyone else."

— Eric Ries
We design and execute data-driven media strategies—from search to display — that boost online and in-store performance.

Our insights deliver measurable results, increasing your GMV and conversion rates. Curious how your investment paid off? Our team will provide insights during and post-campaign to give you guidance on what worked and what to improve with the next campaign.
"Retail media is the third wave of digital advertising. The first was search, the second was social — and now retail is where the eyeballs, data, and conversion happen."

— Andrew Lipsman
Data tells a story. We provide clarity by linking performance to potential, enabling smarter, faster decisions. Our team delivers weekly and ad hoc reports from your retailer's data platforms, including Walmart Scintilla, to track your brand’s performance.

With our expertise, we share actionable insights to drive growth and expand opportunities with your team and retailers.
"Without data, you're just another person with an opinion."

— W. Edwards Deming

Our
Values.

Our
Process.

Retail is constantly changing with new trends, evolving shopping habits, and advancing technology. At Canvas, we know that what worked yesterday won’t guarantee success tomorrow. That’s why our disciplined, well-defined process puts your brand at the center.

We guide you through every step of the retail journey, focusing on sustainable growth and simplifying the experience with our expert team and tools. Working with us means embracing a dynamic, results-driven approach built on three key principles designed to simplify and amplify.

FRAMEWORK

We guide you through each stage with experience-driven frameworks that help you prepare, think clearly, and make informed decisions.

FOCUS

Not all opportunities are equal, and not every task is worth your time. We help you focus on what matters, easing the complexities of retail, focusing on growth, and removing the burdens of day-to-day operations.

FACILITATE

We proactively prepare and guide you through each stage. With a founder’s mentality, we collaborate and drive action with your team to identify opportunities and stay ahead.

Our
Values.

Our values are woven like canvas into everything we do.

They define how we show up for our clients, retailers, and each other every single day.

In everything we do, we do good work.

We work with purpose and a commitment to excellence.
We put our customers first in everything we do – this includes our clients, retailers, colleagues, and consumers.
We act with integrity, transparency, humility, and accountability—and take decisive action when others hesitate, always guided by our values.
We serve our clients, retailers, team, and community through a culture of servant leadership seeking to help those around us share what we’ve learned along the way.
We treat others the way we want to be treated—with empathy, humility, and respect. We create an environment where you can be yourself and build trust through active listening and thoughtful action.
Curiosity drives innovation—we pursue fresh ideas, learn from our competition, and continuously seek new ways of doing things to improve and simplify.
Status quo is unacceptable. We are competitive with ourselves and focused on your company’s success. We believe that what got us here today, will not get us there tomorrow.

Our Team.

Founder

Seth Cordry

Seth Cordry is our founder here at Canvas. His love for retail started when he visited a Walmart Supercenter in Shanghai China while studying abroad through the University of Arkansas. Seeing the scale, assortment, and adaptability of the world’s largest retailer inspired him to be a merchant.

Seth had a highly decorated and successful 15-year career at Walmart where he started as a summer intern in Infant Apparel and worked his way to Lead for Merchandising Strategy and Process reporting to the Chief Merchandising Officer. He has vast experience in buying and leading teams in multi-billion-dollar categories in Grocery, Hardlines, Toys, and Home – driving them to consistent growth.

While his passion for retail runs deep, his calling to entrepreneurship was in his blood. Inspired by his grandparents, who started their own grocery store in Southeast Kansas, Seth decided to follow his dream and start a business in the industry he was most passionate about.

Seth founded Canvas for the sole purpose of doing good work. His faith is his guiding force and our company’s name from Ephesians 2:10 – “For we are his workmanship, created in Christ Jesus for good works, which God prepared beforehand, that we should walk in them.” Whether it’s in the communities we live in, our team at Canvas, or the brands and entrepreneurs who’s businesses we help grow, our passion is to serve and help them succeed.

When he’s not working, you’ll find Seth helping his wife, Hallie, raise their three children. He enjoys being on the river fishing with his son, helping his daughters learn their cheer and dance routines, and riding his bikes across Northwest Arkansas.

Omni Retail Specialist

Brynn Barckholtz

Brynn is our Omni Retail Specialist at Canvas where she helps our brands and clients succeed in omni channel retail.

Before joining Canvas, she was the Marketing and Communications Coordinator at Uncanny Brands, where she managed four in-house brands on Amazon across the U.S., Canada, and Mexico. Her experience includes close collaboration closely with the Disney and Amazon teams, which gave her strong experience in brand partnerships and e-commerce. Over the years, she’s also had the chance to work with some amazing brands like Disney, Sanrio, and Warner Bros. where she’s expanded her omni channel experiences.

She graduated from Grand Valley State University in Grand Rapids, Michigan, where she was active in the Campus Activities Board — serving as Director of Homecoming and Director of New Student and Family Programming. One of my favorite memories from college was attending the NACA Conference in Denver in 2020.

When she’s not working, you can usually find her on the golf course, checking out new coffee shops, or exploring her community here in Northwest Arkansas. She also loves spending time with friends and family whenever she can.

Director of Operations and Analytics

Jacob Yankovich

Jacob is our Director of Operations and Analytics at Canvas where he helps brands navigate execution, replenishment, and insights. His work centers on simplifying complex processes, building practical tools, and giving clients clear visibility into running stronger businesses.

He spent five years at Walmart, starting in Private Brands running analytics across food and consumables before moving into merchandising roles in Sporting Goods at both Walmart and Sam’s Club. He later spent three years at Melissa & Doug as a Senior Sales Analyst and an Account Manager.

This blend of analytics expertise, merchandising experience, and strategic leadership gives him a well-rounded view of what it takes to successfully launch and grow brands at retail.

Jacob graduated with a degree in Finance and an MBA from Pittsburg State University, where he developed a strong interest in leadership, strategy, and how numbers shape decisions. That passion for data shows up in his daily work and in the way he helps our clients and merchants turn complex information into clear actions.

He is known for creating clarity, building repeatable processes, and helping teams execute with confidence. Jacob brings a hands-on approach to operational problem solving and uses technology to support better forecasting, reporting, and launch readiness.

Outside of work, Jacob and his wife stay busy raising two kids and their golden retriever. As a family, they spend as much time as they can exploring the outdoors and staying active together.