Your brand isour workmanship

Seth had a highly decorated and successful 15-year career at Walmart, where he started as a summer intern in Infant Apparel and worked his way to Lead for Merchandising Strategy and Process, reporting to the Chief Merchandising Officer. He has vast experience buying and leading teams in multi-billion-dollar categories across Grocery, Hardlines, Toys, and Home—driving them to consistent growth. While his passion for retail runs deep, his calling to entrepreneurship was in his blood.

Inspired by his grandparents, who started their own grocery store in Southeast Kansas, Seth decided to follow his dream and start a business in the industry he was most passionate about. Seth founded Canvas for the sole purpose of doing good work.

His faith is his guiding force and the source of our company’s name, from Ephesians 2:10. Whether it’s in the communities we live in, our team at Canvas, or the brands and entrepreneurs whose businesses we help grow, our passion is to serve and help them succeed. When he’s not working, you’ll find Seth helping his wife, Hallie, raise their three children. He enjoys being on the river fishing with his son, helping his daughters learn their cheer and dance routines, and riding his bikes across Northwest Arkansas.

With nearly a decade of experience in retail and consumer goods, Luke has worked on the retailer side, the supplier side, and the advisory side. He began his career within Merchandising at Walmart, then spent six years at Clif Bar & Company, where his work spanned category analytics, sales at Walmart and Sam's, and sales strategy across all top retailers. Most recently, he brought that operator perspective to Boston Consulting Group (BCG), advising consumer companies on growth strategy and operations. Having sat on each side of the table gives him a well-rounded view of what it takes for a brand to win with its retail partners, and how to get everyone moving in the same direction.

A proud graduate of the University of Arkansas, he studied Supply Chain Management, minored in Spanish, and spent a semester abroad in Chile. He later earned his MBA from Duke University’s Fuqua School of Business, where he was a merit scholarship recipient and a teaching assistant for statistics, economics, and strategy.

Luke cares deeply about economic development in the South, and about Arkansas in particular. He has built his career on the opportunities this region offers and loves helping extend them to the people who call it home and to brands from across the country that come here to grow. Outside of work, he's an avid reader, a budding cyclist, and an aspiring golfer with plenty of room for improvement.

He later spent three years at Melissa & Doug as a Senior Sales Analyst and an Account Manager. This blend of analytics expertise, merchandising experience, and strategic leadership gives him a well-rounded view of what it takes to successfully launch and grow brands at retail. Jacob graduated with a degree in Finance and an MBA from Pittsburg State University, where he developed a strong interest in leadership, strategy, and how numbers shape decisions.

That passion for data shows up in his daily work and in the way he helps our clients and merchants turn complex information into clear actions. He is known for creating clarity, building repeatable processes, and helping teams execute with confidence. Jacob brings a hands-on approach to operational problem solving and uses technology to support better forecasting, reporting, and launch readiness.

Outside of work, Jacob and his wife stay busy raising two kids and their golden retriever. As a family, they spend as much time as they can exploring the outdoors and staying active together.

With more than ten years of experience spanning consumer packaged goods, replenishment, and supply chain management, Kevin brings a well-rounded perspective to every client engagement. Before joining Canvas Retail, he led business analytics and replenishment functions for two CPG suppliers, overseeing forecasting, performance analysis, and distribution strategies for major retail customers.

Earlier in his career, he spent two years at Walmart, where he managed transportation strategy initiatives and operational improvement projects. He began his professional journey at ExxonMobil, supporting supplier relationships and procurement agreements. This diverse background has given Kevin firsthand experience across multiple facets of retail operations, enabling him to help brands successfully launch, grow, and scale in an increasingly complex retail environment.

Kevin graduated summa cum laude from the University of Oklahoma with degrees in Supply Chain Management and New Venture Management. During his studies, he developed a strong interest in the intersection of data, operations, and strategy—a passion that continues to influence his approach to helping clients transform information into practical decisions and measurable business results. Outside of work, Kevin enjoys spending time with his wife and young daughter. As a family, they love exploring the outdoors, and when he has the chance, you’ll often find him on a golf course or hiking a nearby trail.

Over the years, she’s also had the chance to work with brands including Disney, Sanrio, and Warner Bros., expanding her omnichannel experience. She graduated from Grand Valley State University in Grand Rapids, Michigan, where she was active in the Campus Activities Board—serving as Director of Homecoming and Director of New Student and Family Programming.

When she’s not working, you can usually find her on the golf course, checking out new coffee shops, or exploring her community here in Northwest Arkansas. She also loves spending time with friends and family whenever she can.

Prior to Canvas, Graham worked at J.B. Hunt as a Capacity Procurement Representative in the ICS division, where he managed high-visibility customer accounts and complex transportation operations. His experience includes building client and carrier relationships, analyzing performance metrics, identifying workflow inefficiencies, and coordinating solutions to operational challenges. Graham supported major accounts and was selected to lead a high-profile transportation project overseeing the team’s planning, coordination, and execution of high-value shipments for the UFC Freedom 250 Fight at the White House.

Earlier in his career, Graham worked in the service industry at Onyx Coffee Lab, where he gained firsthand experience in retail operations, customer service, and team leadership. His experience on the front lines of retail gave him a strong appreciation for the customer experience and the importance of bringing brands to life in the store.

Graham earned a Bachelor of Science in International Business with a minor in Spanish from the University of Arkansas. During his time in college, Graham developed a strong international business perspective and a passion for developing future leaders.

Outside of work, Graham embraces life to the fullest. He is deeply invested in his local church and passionate about mentoring the next generation. In his free time, he enjoys spending time outdoors hiking, fishing, and hunting. He also loves making memories with friends, traveling, making coffee, and cheering on the Arkansas Razorbacks.